Teyonna Edwards

Producer, Editor, Videographer
WORK EXPERIENCE
Taste and See Tampa Bay/WFTS-ABC Action News April 2019-Present Tampa,FL
● Content Producer
○ Produce and co-host our weekly broadcast show, Taste and See Tampa Bay
○ Take on Executive Producer responsibilities by managing the content calendar and leading the weekly pre-production meeting
○ Research snackable content and keep up to date with new attractions in Tampa Bay
○ Work with more than 150 businesses to write article features as well as produce, shoot and edit social videos highlighting local brands, entertainment, restaurants, etc
○ Guest host and showcase content on Tampa Bay’s Morning Blend (TV show)
○ Work with sponsored brands to incorporate their product/service into Taste & See-style videos
○ Lead the strategy and content calendar for our Taste & See Instagram account, which I grew by 1,400% in three years
The Penny Hoarder (Taylor Media) May 2016 – March 2019 St. Petersburg, FL
● Video Producer (Jan 2018 – March 2019)
○ Became the company’s lead producer for social media video ads, and provided direction to a team of two
○ Produced video shoots for internal videos and our social media channels
○ Handled logistics prior to shoots by creating call sheets, shot lists and other pre-production documents, then kept the shoots organized and running day of
○ Edited 1-4 minute shareable videos for our Facebook and YouTube channels
○ Utilized industry trends to develop creative concepts and means of storytelling for videos
● Associate Producer (Jan 2017 – Jan 2018)
○ Generated pre-production packets and scripts prior to video shoots
○ Pitched and produced a 12 episode household-hacks mini-series for Facebook that resulted in approximately 900K video views
○ Edited shareable videos for our YouTube channel and Facebook
○ Produced the company’s social media video ads for Snapchat, Instagram and Facebook
○ Collected and conducted initial analysis of Snapchat ad performance data weekly
● Social Media Video Intern (Aug 2016 – Dec 2016)
○ Assisted the videographer and producer on shoots as a grip, PA and AP
○ Wrote, shot, and edited short and shareable videos for social media 1-2 times per month
○ Utilized research trends to shoot, edit and produce the company’s third viral video to receive over 1 million views
○ Wrote scripts for and hosted Facebook Live Broadcasts 1-2 times per month
● Editorial Intern (May 2016 – Aug 2016)
○ Researched article topics for the website which helped to create better content
○ Occasionally assisted with video projects as a grip, PA and AP
○ Monitored the Facebook page for interesting comments and stories from readers to pitch as article ideas in daily and weekly pitch meetings
WUSF News Break: Florida Focus Jan 2016 – April 2016 Tampa, FL
●Producer/Anchor/Writer
○ Gained experience in a “live-to-tape” newsroom through this student-run course offered at USF that was broadcast to the Tampa Bay Area
○ Collaborated with my teammates to produce 13-15 two-minute news briefs
○ Solo-anchored at the news desk, reported stories from the field day-of taping, researched and wrote broadcast-style news stories on topics such as university news, road construction, charity organizations, local news, etc.
EDUCATION
University of South Florida
BA in Mass Communications-Broadcast News
Minors in American Sign Language and Creative Writing
summa cum laude
SKILLS
sUAS Remote Drone Pilot since Sept 2020
Proficient in Adobe Premiere, Photoshop, After Effects, Adobe Audition, Final Cut Pro and iNews
